Tourism Investment Committee

The Tourism Investment Committee (TIC) will provide transparent, evidence-based, strategic direction to Tourism Thunder Bay in the delivery of programs funded through the Municipal Accommodation Tax (MAT).

Strategic direction and investments will grow the tourism economy of the community by supporting initiatives that align with one or more of Tourism Thunder Bay’s strategic objectives which include but are not limited to:

  • Develop, improve and expand visitor experiences
  • Increase number of new visitors to city and region
  • Increase return visitation
  • Increase length of stay
  • Increase economic yield per visitor
  • Foster a culture of service excellence
  • Support an exceptional tourism workforce
  • Develop a community pride of place

In June 2018, Thunder Bay CEDC, Tourism Thunder Bay, City of Thunder Bay Corporate Strategic Services, the Thunder Bay Hotel Association, and Thunder Bay Chamber of Commerce, as members of the MAT partnership, proposed a 10 member (8 voting members + 2 Ex-Officio) committee. The committee is made up as follows.

2 members from the accommodation sector as presented by the Thunder Bay Hotel Association

Edwin Martinez (Vice-Chair)
Best Western Plus Nor’Wester
Hotel & Conference Centre

Scottie Wemigwan
General Manager, Comfort Inn

1 member presented by the Thunder Bay Chamber of Commerce

Bianca Garofalo

Owner, El Tres Restaurant, Giorg Cucina e Barra, and Bight Restaurant & Bar
5 members by direct application to the CEDC representing:  
1 attraction sector Scott Bradley (Chair)
Executive Director, Thunder Bay Historical Museum Society
1 event sector

Emily Shandruk
Co-Owner, Sociable Solutions

1 skills-based sector (financial, legal, or accounting preferred)

Rob Mozzon
Managing Partner, MNP

1 Restaurant and/or culinary sector

John Murray
Chef/Owner, Red Lion Smokehouse

1 Indigenous Advisory Representative 
Charmaine McCraw
Manager of Indigenous Engagement and Training, ORIGIN
Ex Officio

Jamie Taylor

Paul Pepe 
Manager, Tourism Thunder Bay


 Apply to become a member of the Tourism Investment Committee (TIC) 

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