Imagine having an article written about your business in the New York Times or seeing your establishment in a travel show on the BBC.

One of the most effective (and also cost-effective) ways to promote your business or experience to a new audience is through a travel media familiarization tour.

What is a travel media familiarization tour?

A familiarization (FAM) tour is an organized trip to Thunder Bay for travel media, including journalists, bloggers, television producers, videographers, photographers, and content creators.

By creating a personalized itinerary, Tourism Thunder Bay enables travel media to engage in local experiences and showcase them through content that inspires audiences to visit our region.

The content produced by professional writers and creators often has a far greater reach and impact on potential visitors than traditional advertising. As social media continues to grow, the ability to share and reshare this content means that participating in a FAM tour can benefit your business for years to come.

How can you participate?

Tourism partners can participate in numerous ways. Here are just a few options:

  • Share new or unique experiences that may attract content creators
  • Share updates about your establishment that may interest content creators
  • Inform us of special events or services offered at your establishment
  • Express interest in hosting a media member at your establishment
  • Highlight interesting features of your establishment
  • Indicate interest in contributing to our welcome kits
  • Offer promotions to visiting media

Tourism Thunder Bay meets with hundreds of media members each year. Through our travel media program, we conduct face-to-face meetings and maintain relationships with media from around the world.

If you are interested in participating in the program, sharing updates about your business, or learning more, please fill out the form or reach out to us. (create a form with a link to the page)

Showcase your best

Travel media are professionals who showcase the top attractions, accommodations, restaurants, and experiences around the world to an audience that relies on their content for travel decisions. By providing exceptional service, ensuring cleanliness, scheduling your best employees, and remaining flexible with timing, you can make your business stand out and present it in the best possible light.

If you are a travel media member or content creator, please visit the Travel Media section (Link to that section of the website) of our website for more information.

For more information on how your business can participate in our Travel Media Program, please reach out to Tourism Thunder Bay. 

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