Tourism Thunder Bay is the official destination marketing organization for the city of Thunder Bay and surrounding area and a division of the Thunder Bay Community Economic Development Commission.

We acknowledge that Thunder Bay is built on the traditional territory of the Anishinabek, which includes the Ojibwa of Fort William First Nation, signatory to the Robinson-Superior Treaty of 1850. We also acknowledge the contributions of the Métis peoples. 

We also recognize the historic and ongoing contributions of all First Nations, Inuit and Métis across Mikinaak Minis (Turtle Island, North America). We appreciate the privilege to share a part of their storied past on the lands that First Peoples have kept since time immemorial.

A city in the wilderness

Thunder Bay is Canada's Premier Outdoor City. Epic adventures meet culture and urban amenities in Northwest Ontario's largest city.

Found on the north shore of Lake Superior (the world's largest freshwater lake) and embraced by the Nor'Wester Mountain range, Thunder Bay is a vibrant community surrounded by natural wonders. The gateway to 500,000 square kilometres of Canadian wilderness with over 150,000 lakes and rivers, Thunder Bay and Northwest Ontario are the ultimate adventure playground.

Find us by road...

Thunder Bay is a major stop on the Lake Superior Circle Tour and the Ride Lake Superior Motorcycle Tour and on any Cross-Canada journey and is easily accessible from the Trans-Canada highway and Highway 61 (I-35 and MN 61 from the U.S.).

...or by air.

The Thunder Bay International Airport is consistently one of the top five busiest airports in Ontario and has daily, direct flights to regional destinations, Winnipeg and Toronto (and all points beyond) with service from all of Canada's major airlines.


Tourism Thunder Bay is the destination management organization for the city of Thunder Bay.  The organization positions the community as Canada’s premier outdoor city and urban gateway to attract leisure, convention and sport tourism visitors from around the world.

Working in collaboration with industry: Destination Northern Ontario, Destination Ontario and Destination Canada, Tourism Thunder Bay coordinates the community’s tourism marketing strategies and partnerships, tourism product development, tourism media relations and international travel trade development.

Though it may be small in size, Thunder Bay is incredibly abundant in stunning sceneries, outdoor activities, culinary delights, cultural product, friendly people and authentic experiences. Its size is one of this City’s greatest assets – you are never far away from your next adventure!

Tourism Thunder Bay is responsible for building awareness as a vacation destination and generating visitation both in domestic and foreign markets through effective and efficient advertising campaigns.

In addition, the Tourism Thunder Bay provides the community with marketing support for the tourism, sports, and convention industries.  Specific activities performed by Tourism Thunder Bay include:

  • Promote the city as a year-round leisure tourism destination;
  • Design and implement advertising campaigns with regional, national and international coverage to feature Thunder Bay as an attractive location for tourism;
  • Support special events that will create overnight visitors;
  • Maintain high quality, updated website / social media channels and printed materials for visitors and
  • Serve as main point of information for inquiries related to tourism and convention-related business that brings visitors to Thunder Bay facilities

By capitalizing upon Thunder Bay’s connection to its natural environment as its unique selling proposition, it weaves cultural, culinary, attractions and accommodations into the outdoor theme to maximize urban economic impacts in the following diversified segments:


  • Leisure (outdoors, touring, events and attractions, VFR)
  • Meetings & Conventions & Incentive Travel
  • Sports Tourism
  • Travel Media Relations
  • Travel Trade


  1. Touring (encompassing motorcycle, RV, auto, attractions, festivals and events targeting inner regional, Manitoba, Southern Ontario, U.S. Midwest and North American avid markets)
  2. Broad Outdoor adventure targeting avid domestic and international markets
  3. Sports Tourism attraction and bid development
  4. Convention attraction and bid development
  5. Media relations
  6. International travel trade

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