Travel Trade

Located on the traditional lands of the Anishinaabe Peoples of Fort William First Nation, Thunder Bay offers travel trade professionals a destination unlike anywhere else in Canada. Known as Canada’s Premier Outdoor City, Thunder Bay is defined by its remarkable setting on the shores of Lake Superior and at the edge of the world’s largest contiguous boreal forest. This extraordinary landscape creates endless opportunities to design memorable itineraries filled with adventure, culture, and discovery. From iconic natural attractions and breathtaking scenery to Indigenous experiences, cultural landmarks, and vibrant local hospitality, Thunder Bay gives travel planners the ability to craft journeys that feel authentic, immersive, and uniquely Canadian.

For tour operators, group travel planners, and industry partners, Thunder Bay combines natural wonder with practical accessibility, making it an ideal destination for customized travel experiences. Visitors can explore rugged wilderness, waterfront attractions, festivals, culinary experiences, and educational opportunities all within one welcoming region.

Whether building soft adventure programs, cultural tours, or broader Canadian travel routes, Thunder Bay offers flexibility, strong tourism partnerships, and experiences that resonate with travellers long after they leave. Here, travel trade professionals can create more than itineraries—they can create meaningful connections to the land, its people, and the stories that have shaped this region for generations.