The Wayfinding plan creates a wayfinding signage system for Thunder Bay that can also be used as a template for other Northern Ontario communities. The wayfinding plan develops an integrated system that orients people to their locations and directs them to selected primary destinations. A wayfinding plan adds the element of showcasing the city, offering people unfamiliar with its destinations clear instructions for moving about and interpreting the city as a diverse and unique place.
Therefore, the wayfinding system:
  • Promotes tourism and economic development
  • Tells the story of Thunder Bay
  • Capitalizes on Thunder Bay’s unique location and identity
  • Showcases the city as a destination on the Lake Superior Circle Tour
  • Promotes the city’s ethnic and cultural diversity and encourages private investment

Download the 2016-2021 Thunder Bay Wayfinding Plan PDF (17MB)

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