Tourism Product Development

Tourism Thunder Bay's product development priorities are evidence-based and draw upon and align with Provincial product development priorities, the Tourism Northern Ontario product development strategy and trends identified through Tourism Thunder Bay's current client interactions with the approximately 140 individual product development engagements we have annually with community, private, and public sector businesses, events, and attractions. 

The plan, while identifying a wide variety of recommendations, forms the foundation for further industry dialogue - to add to the recommendations, identify gaps, and ensure the plan is a relevant, living flexible document.  

Read the 2017-2020 Tourism Thunder Bay product development guiding document.