The Tourism Thunder Bay Show Your Badge Program is an incentive program to encourage event visitors to extend their stay and to get out and explore all that Thunder Bay has to offer. This discount program is offered exclusively to event organizers hosting eligible events with 50 room nights (50 guests staying in a local hotel). In regards to the Show Your Badge program, “visitors” can include participants/performers, delegates, officials, sponsors/VIPs, volunteers and media participating in the event. 

Upon presentation of their event-issued name badge at participating establishments, visitors will become eligible to receive a special discount or offer. The badge will be easily identifiable, they are on a bright blue lanyard with our distinct white Show Your Badge branding.

We are asking participating establishments to offer a minimum of 10% discount on regular priced food, regular priced retail, regular priced service or regular priced admission. We will also accept incentives unique to the badge holders.

Tourism Thunder Bay will provide the event organizers the official Show Your Badge logo and a list of offers and discounts, highlighting participating merchants, food establishments and attractions, in advance of arriving to Thunder Bay.



· Gets you exposure – A listing online and in the brochure;
· Exposure to thousands of business, group and sports travellers annually;
· The opportunity to promote your business to guaranteed visitors before they even arrive;
· Recognition as a key destination product or service provider;
· Help Thunder Bay look more attractive to event planners.

What is your responsibility? 

· This program will be ongoing. Please contact us if you would like to cancel your participation.
· Front line staff will be expected to be familiar with the program and know the steps to take to respond to anyone mentioning the program.
· Ensure you have the Show Your Badge sticker in your window and by your cash register.
· Report every year by January 15 the amount of Show Your Badge discounts redeemed.

 Register for Show Your Badge

Fill out our registration form to participate in the Show Your Badge program.

For more information, contact

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