The Show Your Badge Initiative Program is designed to get participants out of their rooms and enjoy everything our amazing city has to offer!

By participating in the Show your Badge program, you’ll encourage event participants to visit your business. The program directs participants to your business rather than others, as it is designed to highlight your establishment. 

You can participate by offering incentive such as a BOGO deal, a percent discount, a dollar amount discount, a free appetizer, or preferred sitting to attract participants to your business.

This is a free program! Simply register your business and inform your front-end staff about the incentive.  We’ll handle the rest!

During the event, participants will come in, show their badge or ticket, and present the Show your Badge app to receive your incentive.

This program will continue throughout 2025 for various events and will be offered as a conference planning incentive.

Please ensure that your front-line staff are familiar with the program, your business’s incentive for event or conference delegates, and the steps they need to take to implement the program

If you would like to cancel your participation at any time, please contact us.

Benefits

  • Gets you exposure – A listing online and in the brochure;
  • Exposure to thousands of business, group and sports travellers annually;
  • The opportunity to promote your business to guaranteed visitors before they even arrive;
  • Recognition as a key destination product or service provider;
  • Help Thunder Bay look more attractive to event planners.

Register your business 

For more information, contact karen.martin@thunderbay.ca

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